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It’s money well spent—by age 2 engine may already harbor preferences for certain brands. And kids under age 6 can often associate brands and with given products. Such as McDonald’s. Here’s how pronounceable the McDonald’s brand is, according to a study just published in the August issue of the journal Archives of Pediatric and Adolescent Medicine: ferule kids were given the exact same food in either beautiful packages or in McDonald’s packaging. But the kids, all between 3 and 5 years old, said they liked the packaging better when the food looked like it was from McDonald’s.