These days, there is an on-going debate between members of society about the impacts of discounts on company reputation. There are a great number of people who think that providing offers and discounts as thoroughly constructive, while others hold an opposing view. In this essay will discuss my point of view by discussing both sides of an argument.
On one hand, it is argued that discounts play a vital role in the economic prosperity of a company. This is attributed to the fact that these offers would attract a number of customers to the products of the company, therefore it would create a feeling of accomplishment and competence, which consequently open avenues to new achievements so that the company’s enthusiasm and determination will be amplified towards many frightening tasks. Take Apple company, for instance, even those who do not need a cell phone with all those functionalities possess an apple phone because of the great discount provided.
On the other hand, there are a number of people who hold a different view and argues that not having these types of discount is more advantageous. This is to say that without these offers people will buy the products because of their quality and after-sales service, which would hold a strong feeling of self-esteem in employees so that they are more likely to do up to expectations. Specifically, a research study conducted at Oxford University in 2016 found that not providing various offers and relying on the quality of products enhance workers intellectual abilities to make better decisions related to social and personal life.
In conclusion, the foregoing discussion propounded the view that discount strategies would enhance the effectiveness and efficiency of marketing strategies and will increase the customer’s confidence in the products of a company. It is expected that companies take cognizance of these facts and adopt methods of providing the better discount for their customers.