The text boxes below have been placed in a random order. Reorder the paragraphs.
A. Innovation is about doing what delights the customer, not just satisfying the customer.
B. You have to let people think and act outside their corporate ―boxes‖. You have to create an atmosphere of innovation.
C. Once it has been invented, customers can’t imagine ever having lived without it.
D. But you can’t invent revolutionary products in a conservative environment.
E. It’s giving the customer something they didn’t expect. They can’t ask for it because they can’t know what it is before it is created.